(source:http://www.images.google.com.my)
Senator Barack Obama’s presidential campaign launched an iPhone application that turned the vaunted device into a political recruiting tool. (Shankland, 2008). Users can use iPhone to support Obama vote. (Davisson, 2008, p.1). Hence, social networking technology, iPhone has play a big impact on how Obama conceptualize their campaign strategy and looking at iPhone as a new technologies to spread their ideas and reach out to a new generation of voters. (Davisson, 2008, p.1).
Besides that, supporters also get to browse images, videos and propaganda from the Obama campaign, and scan their personal phonebooks for friends in states where Obama 'needs more support'. The contacts are prioritized by key battleground states, and you can make calls and organize results all in one place (Siegler, 2008). In result, Obama was successfully achieved tied among men, erasing the 55% to 45% advantage that President Bush enjoyed in 2004. (Schifferes, 2008).
According to Bear (2009), ‘function is a piece document whether it is to sell, inform, educate, impress and entertain. The purpose of iPhone launched was to allow Obama supporters to support his votes, calling their friends to get involved in the election and support Obama votes as well, and receive new updates. Additionally, iPhone enable them to accessed to news, local events, media and issues.
Context of Situation
Discourse – Informal conversation through using of iPhone.
Field (social action) – Barrack Obama election campaign.
Tenor (relationship between readers) –Barack Obama and his voters.
Mode (physical structure) – inspirational speech and influential communication.
For my personal opinion, Barack Obama election campaign has seen an incredibly increase in candidates use of social networking technologies which is iPhone to support his vote and in the same time connect to their friends to support Obama votes as well. Furthermore, Obama uses iPhone to cater to his audience, purpose and context as well.
References:
Bear, J.C (2009) Form and Function in Design and Publishing, viewed on 12 November 2009,
<http://desktoppub.about.com/od/graphicdesign/a/formfunction.htm>
Davisson, A, 2008, ‘Social Networking Technologies and the 2008 Presidential Campaign’ Rensselaer Polytechnic Institute, viewed on 12 November 2009,
<http://personalpages.manchester.ac.uk/staff/vmgonz/documents/smt/7DavissonPosppr.pdf>
Schifferes, S, 2008, ‘Who voted for Obama?, viewed on 12 November 2009,
<http://news.bbc.co.uk/2/hi/americas/us_elections_2008/7709852.stm>
Shankland, S, 2008, ‘Obama releases iPhone recruiting, campaign tool’ viewed on 12 November 2009,
<http://news.cnet.com/8301-13578_3-10056519-38.html>
Siegler, M.G, 2008, ‘ iObama: The Democrats get an iPhone app’ viewed 12 November 2009,
<http://digital.venturebeat.com/2008/10/02/iobama-the-democrats-go-iphone-app>
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