Facebook is one of the popular Social Network Sites (SNS). (Lampe, Ellison, Steinfield, 2008, p.721). Some changes have occurred which might influence users’ perceptions of audience.(Lampe, Ellison, Steinfield, 2008, p.721). In 2006 Facebook introduced a significant change to the interface of the site: a “News Feed” which tracked changes to Friends’ profiles and aggregated them in one, highly visible place. (Lampe, Ellison, Steinfield, 2008, p.721). These changes in context could affect how Facebook users perceive their audience. (Lampe, Ellison, Steinfield, 2008, p.721).
According to Lampe, Ellison and Steinfield (2008, p.721), The following includes a timeline of major Facebook interface changes:
• May 2006 – Networks are expanded to workplaces as well as colleges and high schools.
• September 2006 – News Feed and Mini-Feed are added, aggregating profile changes of friends. New privacy settings are made available. Additionally, registration is expanded so anyone can join.
• May 2007 – Facebook launches their “Applications” platform.
• July 2007 – Facebook removes the profile field that allows users to list their courses.
• March 2008 – New privacy controls are added.
Example of Facebook Old Layout:(source:http://www.images.google.com.my)Example of Facebook New Layout:(sources:http://www.images.google.com.my)As participation in online communities increases, so does the necessity for flexible privacy mechanisms to protect user data. (Lipford, Besmer, Watson, 2008).Many privacy mechanisms of online social communities are purposefully weak to facilitate joining the community and sharing information. (Lipford, Besmer, Watson, 2008),In many cases, users are unwilling or unable to put forth the effort to modify and manage their privacy settings to protect their personal information. (Lipford, Besmer, Watson, 2008). By improving usability, Facebook and other sites will improve their management of structuring privacy settings around the notion of the audience to help users better conceptualize the impact of information sharing and protection. (Lipford, Besmer, Watson, 2008).
Apart from that, Shankland (2008) assert that the number of Facebook users has increased dramatically over the past 3 months and the main reason that contribute to these increasing in number of users is the ease to use the applications and the setup method that are favor to the users. This was supported by Kress and van Leeuwen (2006), they stated that the composition of the webpage such as layout and framing of the webpage has make it easier for the users to navigate and user friendly. Futhermore, Walsh (2006), multimodality encourages interactivity and engages readers with the organisation itself. Users found Facebook more useful and had embedded it into their routines to a greater degree. Especially between 2006 and 2007, users experienced a statistically significant shift in attitudes about the importance of the site. (Lampe et al, 2008, p.721). Besides that, Nielsen (2000) stated that if one web site is hard to use, people will simply just leave and will not come back and this is the reason why facebook has some users didn’t bother logging in anymore after the change of format.
My personal Opinion:
Even though changes have been made by Facebook on the privacy setting for the sake of the users, the users take it lightly that they never bother to fully utilize it. A sudden change of Facebook layout might affect users, but after they get use to it and understand the improvement of new layout, they will accept it.
References:
Lampe,C, Ellison,N,B & Steinfield, C, 2008, Changes in Use and Perception of Facebook, Michigan State University, viewed on 12 November 2009,
<https://www.msu.edu/~nellison/LampeEllisonSteinfield2008.pdf>
Lipford,HR, Besmer,A &Watson, J, 2008, Understanding Privacy Settings in Facebook with an Audience View, University of North Carolina at Charlotte viewed 12 November 2009, <http://74.125.155.132/scholarq=cache:tin1pzaTBNUJ:scholar.google.com/+facebook+interface+user+experience&hl=en>
Nielsen, J 2000, 'Chapter 3: Content design', Designing web usability, New Riders, Indianapolis.
Shankland, S 2008, Facebook surges to 120 million users, ZD Net Asia, viewed 12 November 2009,<http://www.zdnetasia.com/news/internet/0,39044908,62047943,00.htm,>
Kress, G. & van Leeuwen, T. 2006. Reading images. Chapter 1: The semiotic landscape: language and visual communication.
Walsh (2006), multimodality encourages interactivity and engages readers with the organisation itself.